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The Market Shift Sellers Are Feeling (Even If They Can’t Name It)
If you’ve been watching homes sit longer than expected — or you’ve heard neighbors say “we’ll just test the market” — you’re not imagining things.
One of the biggest trends right now in Boone, Kenton, and Campbell Counties is this:
Homes that start too high are staying longer
Homes priced strategically from day one are still moving
The market didn’t stop.
It just stopped rewarding guesswork.
“Testing the Market” Is Quietly Costing Sellers
Here’s what’s happening behind the scenes when a home launches overpriced:
- Buyers scroll past it online
- Showing traffic slows early (the most important window)
- Price reductions come after momentum is lost
- The home starts to feel “stale,” even if nothing is wrong with it
Ironically, the attempt to “see what happens” often leads to less leverage, not more.
What Smart Sellers Are Doing Differently
The sellers winning right now are leaning into strategy, not emotion.
They’re:
- Pricing based on current buyer behavior (not last year’s headlines)
- Preparing their homes to shine online first
- Launching with a plan — not hope
This approach creates urgency, protects value, and attracts serious buyers early.
Pricing Isn’t About Picking a Number — It’s About Positioning
The real question isn’t
“What do I want to list for?”
It’s
“How do we make buyers compete for my home?”
That’s where professional guidance matters — and where many sellers unknowingly leave money on the table.
Thinking About Selling in the Next 3–12 Months?
Even if you’re not ready today, understanding your true market position now gives you options later.
DM me VALUE for your personalized home value
This Girl Sells Houses Team | ERA Real Solutions Realty
859-512-4444
